tag:blogger.com,1999:blog-34521098024213629202024-03-14T01:15:08.342-07:00Elvira AguilarElvira Aguilar, Marketing Specialist
BBA Marketing, University of North Texas 2008
Master of Journalism, Strategic Communication, Mayborn Graduate Institute of Journalism, UNT, 2013
Career goals: #publishing #highered #philanthropyUnknownnoreply@blogger.comBlogger19125tag:blogger.com,1999:blog-3452109802421362920.post-42819221527488375662013-02-19T14:03:00.001-08:002013-02-20T10:35:57.060-08:00Rebuilding a Sports Image<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-8PrDC5vjQXw/UPhF3J7mLHI/AAAAAAAAAK4/f58L4vgNJCM/s1600/mantiteo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-8PrDC5vjQXw/UPhF3J7mLHI/AAAAAAAAAK4/f58L4vgNJCM/s1600/mantiteo.jpg" /></a></div>
This time of year in pop culture is a prime time for thought on upcoming award shows and draft seasons. Do they have Sports Razzie awards? If there were a film about January 2013's sports headlines, it would certainly be considered for a <a href="http://www.razzies.com/">Golden Raspberry</a>. The start of the year brought two big PR storms: Lance Armstrong is finally "clean" and Heisman runner up and Notre Dame linebacker Manti Te'o is involved in what could be one of <a href="http://www.usatoday.com/story/gameon/2013/01/16/teo-deadspin-story-eight-crazy-things/1840729/">sport's most infamous hoax stories</a>. Far too often sports fans are confounded by headlines of doping charges, cheating allegations, both in the sport and in relationships, and stories so unheard of they seem to belong on film.<br />
<br />
We're seeing a double-wing from the sports and PR industry. The basic rundown of Manti's weak-side:<br />
1.Boy fakes meeting girl.<br />
2. Fake girl and real boy fake online date.<br />
3. Real boy fakes fake girl's death.<br />
4. Boy's<a href="http://www.internetslang.com/IRL-meaning-definition.asp"> </a>friend Ronaiah appears to be <a href="http://www.internetslang.com/IRL-meaning-definition.asp">IRL </a>friend, and real involved.<br />
5. Notre Dame finds out fake girl has a fake death story because she's fake.<br />
6. Real boy cries wolf.<br />
7. Notre Dame believes him, investigates, and cries wolf.<br />
8. Real <a href="http://www.usatoday.com/story/gameon/2013/01/17/twitter-reaction-brooklyn-deckers-manti-teo-girlfriend-joke/1841161/">tweets</a> cause real big mess.<br />
9. The Internet does internetty things.<br />
10. Next day, "<a href="http://teoing.tumblr.com/">Teoing</a>" is a thing.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://25.media.tumblr.com/427f44eb36ac556e5815388e6a21e274/tumblr_mgrfn7V8Nr1s3b9u6o1_500.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="215" src="http://25.media.tumblr.com/427f44eb36ac556e5815388e6a21e274/tumblr_mgrfn7V8Nr1s3b9u6o1_500.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">You gotta love memes.</td></tr>
</tbody></table>
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Could the stories be part of some elaborate work of PR art right before Manti's stint on <a href="http://www.nfl.com/draft/2013">NFL draft</a>? Can he even maneuver his way through the PR power pitch to make it to the draft? As one of America's most decorated collegiate football players, will Te'o face the same fate as others like<a href="http://sports.espn.go.com/los-angeles/ncf/news/story?id=5572827"> Reggie Bush </a>(whose crime of receiving fringe benefits increasingly seems more innocent) and have to forfeit awards, wins, and titles?<br />
<br />
The process of rebuilding an athletic empire has been a combination of perseverance, humility, and public relations crisis management for the likes of Bush, Michael Vick, O.J. Mayo, and countless others. Sanctions by national sports regulation authorities have changed the careers and reputations of once powerhouse teams like the SMU Mustangs, now on a rise after<a href="http://dailyorange.com/2011/08/resurrected-jones-rebuilds-smu-more-than-20-years-after-ncaa-sanctions-cripple-program/"> rebuilding</a> for over twenty years. Another recovered fumble is TCU quarterback<a href="http://www.cbssports.com/collegefootball/blog/eye-on-college-football/21550864/tcu-qb-casey-pachall-back-on-campus-with-football-team"> Casey Pachal</a>, whom admitted defeat, enrolled in rehab, is now back in spring practice.<br />
<br />
As Te'o moves forward, will he face the same forgiving sports fans and coaches? Charles Davis of the NFL Network thinks "teams are going to smoke him over pretty well," to make sure they make the right, <a href="http://sports.yahoo.com/blogs/nfl-shutdown-corner/manti-te-o-tries-move-forward-hopes-play-135448489--nfl.html">punked </a>choice. Te'o doesn't believe the headlines will affect him at the draft, to take place this April. After all, it's been about a month since the story dropped. How will the first round go? Can Manti persevere simply by reminding folks of his talent? He thinks so.<br />
<br />
<i>"I have to just go out there and perform and all that other stuff is behind me, [...] The only thing I have to do is just do well, run fast, just be myself, be quick." </i><br />
<div style="text-align: right;">
- Te'o interview with <a href="http://www.usatoday.com/story/sports/nfl/2013/02/18/manti-teo-ready-for-nfl-draft-combine/1929231/">USA Today</a>.
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-49846196595714885062013-01-10T09:37:00.002-08:002013-02-20T10:39:02.312-08:00New Year, New Web ObsessionsHello 2013, I thought I'd miss you, what with the Mayans and all the rumors they spread. This year is starting quickly and giving me a lot of new networks to explore. After an "unplugged" vacation, (to catch up on "chick lit," referring to the memoirs that collected dust on my nightstand during a busy semester) I'm back to work to explore the bounties of the World Wide Web, complete with mastering the art of <a href="http://www.instagram.com/certifiedelvis">Instagram</a>. I'm also looking forward to learning more about CSS and other web authoring tools, as I've relied on a few WISYWIGS in my day.<br />
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<br /></div>
<div>
<div>
Today, I'm learning the lost art of inline style coding. Before you web authors cringe and call the Webby cops on me, hear me out. I'm attempting to create some simple HTML email templates that can be applied by Outlook. I found a great step by step<a href="http://group-mail.com/html-email/how-to-create-html-email-with-microsoft-word/"> here</a> and <a href="http://designshack.net/articles/css/10-tips-for-designing-html-emails/">10 tips for designing HTML emails</a> on Design Shack. </div>
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Design Shack is quickly becoming one of my favorite sites, which just received a fancy<a href="http://designshack.net/articles/design-shack/introducing-the-design-shack-re-design/"> face lift</a>. Their filters are pretty neat and you can now save your favorite designs to a collection. </div>
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Another social network captivating my time right now is <a href="http://sulia.com/">Sulia.com</a>. I just love being able to create my own channels with updates from my favorite blogs and the interface reminds me a bit of the visual impact of Pinterest. Remember? Visual impact is <a href="http://elviraaguilar.blogspot.com/2012/11/want-more-followers-share-some-pics.html">the new black</a> for social bookmarking sites. Sulia is easy to set up and quickly replacing my need for Facebook lists. </div>
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Those are my new favorite bookmarks. I'm surfing on Google Chrome too, so let me know your favorite apps or sites!</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-32645728744717506292012-12-07T18:27:00.003-08:002013-01-10T09:53:09.674-08:00That's a Wrap!<br />
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This is it. This December 14<sup>th</sup> will conclude my
last full semester of graduate school. I chose to give myself some breathing
room this semester and refrained from taking the comprehensive exam before I
graduate in the spring. <o:p></o:p></div>
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Although a lot of people are saying good bye to the academic
writing, the posts to Blackboard Learn, and the three hour lectures, the
learning process never stops. I have personally grown from lessons in PR that
I’ve picked up outside of class. My highlight reel from the last four months
includes lessons related to the <a href="http://www.awpagesociety.com/about/the-page-principles/">Page Principles</a>
of PR. <o:p></o:p></div>
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<em><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Calibri, sans-serif; font-size: 10.5pt; line-height: 115%;">Manage for tomorrow.</span></em><span class="apple-converted-space"><i><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 10.5pt; line-height: 115%;"> </span></i></span><o:p></o:p></div>
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I have to admit that I have had more stress in this semester
than I am used to. For my final project in qualitative research, I’ve rewritten
the proposal for my case study about three times now. The problem I was having
was getting buy-in from an organization that would let me feature their strategic
use of social media. I gave myself a personal deadline for this paper with
enough time to switch things up if I didn’t get an interview. When I started
dipping into this extra allowance of time, a contact I haven’t worked with for
a few years came to the rescue. I’m happily coasting into this weekend with
time to edit before turning in the final paper thanks to a connection I’ve kept
and managing time wisely. <o:p></o:p></div>
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<br /></div>
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<em><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Calibri, sans-serif; font-size: 10.5pt; line-height: 115%;">Conduct public relations as if the whole company
depends on it.</span></em><span class="apple-converted-space"><i><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 10.5pt; line-height: 115%;"> <o:p></o:p></span></i></span></div>
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<span class="apple-converted-space"><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 10.5pt; line-height: 115%;">I
will be a little vague with this story, but this year gave me the biggest PR
challenge of my career yet. I learned the importance of keeping decorum,
sticking to the facts, and focusing on the future. </span></span><em><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Calibri, sans-serif; font-size: 10.5pt; font-style: normal; line-height: 115%;"><o:p></o:p></span></em></div>
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<span class="apple-converted-space"><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 10.5pt; line-height: 115%;"><br /></span></span></div>
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<em><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Calibri, sans-serif; font-size: 10.5pt; line-height: 115%;">Realize a company’s true character is expressed
by its people.</span></em><span class="apple-converted-space"><i><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 10.5pt; line-height: 115%;"> </span></i></span><o:p></o:p></div>
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I have a ten year old car. I will have this ten year old car
until she absolutely refuses to continue. This year, she’s gone through a lot. Her
adventures this fall have taught me a lot about the promise that Denton, voted
the <a href="http://www.bestoftheroad.com/town.do?destinationId=3072">best
small town</a> in the nation, lives up to the title.</div>
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<span style="text-indent: -0.25in;"><br /></span></div>
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</div>
<ul>
<li><span style="text-indent: -0.25in;">Someone hit her in the parking lot and ran off.
Denton’s community vendors do a lot to help out students. </span><a href="http://www.kaysbodyshop.com/" style="text-indent: -0.25in;">Kay’s Paint and Body</a><span style="text-indent: -0.25in;"> has been in town
for 50 years, and quickly scheduled me in at the lowest repair price I could
find, and the repair took less than a day.</span></li>
<li><span style="text-indent: -0.25in;">Her battery died on one of many road trips.
Again we learned about the amazing network of Denton auto shops and their
continued support of community. </span><a href="http://www.expresscaredenton.com/" style="text-indent: -0.25in;">Express
Care</a><span style="text-indent: -0.25in;"> literally pushed my car to their shop a couple of years ago and they
remain a favorite. </span></li>
<li><span style="text-indent: -0.25in;">She was towed after an illegal sign covered the
actual warning sign. After some snarky remarks from the tow truck guys, we realized they weren’t from
Denton. Tow truck companies might need a little help, but they too
need a smile and a thank you.</span></li>
</ul>
<br />
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo2; text-indent: -.25in;">
<o:p></o:p></div>
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<o:p></o:p></div>
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<em><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-family: Calibri, sans-serif; font-size: 10.5pt; line-height: 115%;">Remain calm, patient and good-humored.</span></em><span class="apple-converted-space"><i><span style="background-color: white; background-position: initial initial; background-repeat: initial initial; font-size: 10.5pt; line-height: 115%;"> <o:p></o:p></span></i></span></div>
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As my classmate <a href="http://sheilabishop.blogspot.com/2012/11/got-stress.html">Sheila</a>
posts in her last blog of her graduate career, stress is high this semester. To
end on a silly note, here are some of my favorite ways to combat stress:</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://ceejandem.blogspot.com/2010/02/graduate-school-barbie-tm.html" style="margin-left: auto; margin-right: auto;"><img border="0" height="136" src="http://1.bp.blogspot.com/-TCaQhcBAJs0/UMKlY-YqT2I/AAAAAAAAAKg/V7TS05Pycfk/s200/new-barbie.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Grad School Barbie</td></tr>
</tbody></table>
</div>
<ul>
<li><span style="text-indent: -0.25in;">Keep up with news from the </span><a href="http://blogs.smithsonianmag.com/smartnews/2012/12/scientists-accidentally-create-a-pina-colada-pineapple-that-tastes-like-a-coconut/?utm_source=facebook.com&utm_medium=socialmedia&utm_campaign=20121207&utm_content=smartnewspinacoladapineapple" style="text-indent: -0.25in;">Smithsonian</a><span style="text-indent: -0.25in;">.</span></li>
<li><span style="line-height: 16.5pt; text-indent: -0.25in;">Follow up on Mattel’s new line of dolls: </span><a href="http://karenzgoda.org/2012/06/03/graduate-student-barbie/" style="line-height: 16.5pt; text-indent: -0.25in;"><i><span style="font-size: 10.5pt;">Graduate School Barbie</span></i></a><i style="line-height: 16.5pt; text-indent: -0.25in;"><span style="color: #141310; font-size: 10.5pt;"> comes in two forms: Delusional Master’s
Barbie (TM) and Ph.D. Masochist Barbie (TM).</span></i></li>
</ul>
<br />
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<span style="color: #141310; font-size: 10.5pt; mso-bidi-font-style: italic;">And my
favorite:</span></div>
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<ul>
<li><span style="line-height: 16.5pt; text-indent: -0.25in;">Reading about hyper reality in photography and
innovation diffusion theory then putting it into practice with Instagram: </span></li>
</ul>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-fs-bqqT8ziY/UMKkYH0MxSI/AAAAAAAAAKY/2htvxUpqQX0/s1600/hedgehog.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://2.bp.blogspot.com/-fs-bqqT8ziY/UMKkYH0MxSI/AAAAAAAAAKY/2htvxUpqQX0/s320/hedgehog.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Look how real he looks!</td></tr>
</tbody></table>
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-69802569178673630152012-11-30T15:06:00.000-08:002012-12-06T09:39:28.468-08:00Brothers in Business<br />
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<span style="font-family: inherit;"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">As
an undergraduate, I majored in business and joined America’s foremost business
fraternity, </span><a href="http://www.dspnet.org/site/index.php"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Delta Sigma
Pi</span></a><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">. Our </span><a href="http://www.unt-dsp.com/home"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">chapter</span></a><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> was strong and engaged on the University of North Texas campus.
We all took professionalism seriously which was evident by the commitments we
made to perfect strangers by becoming brothers. This experience connected me to
some of my greatest friends from my college days that I still speak to today.</span></span><br />
<span style="font-family: inherit;"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /><o:p></o:p></span><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">We
bonded over community service projects, tradition and above all, our passion
for business and professional development. Online, we formed a community of
accountants, finance experts, marketing junkies, entrepreneurs and management
gurus that often share articles, stories and contacts with each other. </span><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></span><br />
<span style="font-family: inherit;"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The
lines of our professional development blur because we combine our career paths
with our personal lives by our commitment to the brotherhood and industry. We
contact each other when we have great news to share about our careers or we
welcome new people to our family. We hold each other’s hands in prayer when we
lose one of our brothers. We’re family. </span></span><br />
<span style="font-family: inherit;"><span style="font-family: inherit;"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span><span style="font-family: inherit;"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Like
many, we use Facebook to communicate with our family. When I checked my
Facebook on Wednesday, over 10 of my brothers had posted </span><a href="http://www.govexec.com/excellence/promising-practices/2012/11/remembering-zig-ziglar-motivational-speakers-top-21-quotes/59829/"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">quotes</span></a></span></span><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: inherit;">, which is a
typical occurrence. But Wednesday’s posts had a theme…</span><o:p></o:p></span></span></div>
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<i><span style="background: white; color: #231f20; font-family: inherit; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: major-latin;"><br /></span></i></div>
<div class="MsoNormal" style="margin-left: .5in;">
<i><span style="background: white; color: #231f20; font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Helvetica; mso-hansi-theme-font: major-latin;">“If you can dream it, you can achieve
it.”</span></i><i><span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><o:p></o:p></span></i></div>
<div class="MsoNormal" style="margin-left: .5in;">
<i><span style="background: white; color: #333333; font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">"Your attitude, not your aptitude,
will determine your altitude."<o:p></o:p></span></i></div>
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<i><span style="background: white; color: #333333; font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-bidi-font-family: Arial; mso-hansi-theme-font: major-latin;">"The chief cause of failure and
unhappiness is trading what you want most for what you want right now."<o:p></o:p></span></i></div>
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<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></div>
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<span style="font-family: inherit; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Zig
Ziglar had passed away. <o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: inherit;">As
business students, we had been encouraged to “read, read, read” and Ziglar’s
name was always at the top of our authors list. The marketing majors in
Deltasig had something in common with Zig since most of us started our careers
in sales. Our professional sales courses took a thing or two from his anecdotes
and attitude towards business and friendships. We had come together in an
organization to not only advance our own development, but that of our members. </span><span style="font-family: Cambria, serif;"><o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 3.75pt; margin-left: 30.0pt; mso-margin-top-alt: auto;">
<i><span style="color: #231f20; font-family: "Cambria","serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;"><br /></span></i></div>
<div class="MsoNormal" style="line-height: 18.0pt; margin-bottom: 3.75pt; margin-left: 30.0pt; mso-margin-top-alt: auto;">
<i><span style="color: #231f20; font-family: "Cambria","serif"; font-size: 12.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-hansi-theme-font: major-latin;">“You will get
all you want in life, if you help enough other people get what they want.”<o:p></o:p></span></i></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">His
</span><a href="http://www.forbes.com/sites/johnbaldoni/2012/11/29/zig-ziglar-encouraging-others-to-believe-in-themselves/"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">philosophy</span></a><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> taught us
about positivity and living a balanced life. He motivated people to set goals
and have tangible ways of reaching them, something any public relations
practioner can appreciate. Above all his successful career was built on the
same </span><a href="http://www.awpagesociety.com/about/the-page-principles/"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">principles</span></a><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> that PR
follows: realizing true character, taking personal responsibility, and laying
groundwork with a calm, good-humored personality. <o:p></o:p></span></span></div>
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<span style="font-family: inherit; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Seth
Godin’s </span><a href="http://sethgodin.typepad.com/seths_blog/2011/07/celebrating-zig-ziglar.html"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">blog</span></a><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"> celebrates
him as good as anyone. Both individuals have written influential books in my
library and undoubtedly that of my fraternity cohorts. Who are the influential
people in your career? <o:p></o:p></span></span><br />
<span style="font-family: inherit;"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span>
<span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span>
<span style="font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Edit 12/6 This video explains what "brotherhood" is all about (from the<a href="http://www.ucidsp.com/"> UC Irvine chapter</a>):</span></span><br />
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span>
<span style="font-family: "Cambria","serif"; font-size: 12.0pt; line-height: 115%; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></div>
<iframe allowfullscreen="allowfullscreen" frameborder="0" height="260" src="https://www.youtube.com/embed/yUEETmlmiS0?feature=player_embedded" width="340"></iframe>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-3452109802421362920.post-34500908031095128522012-11-20T14:27:00.000-08:002012-11-20T14:27:41.945-08:00Why “Black Friday” Is a “Thing” and Other History Lessons From the Internet<br />
<div class="MsoNormal">
I am about to debunk the greatest positioning strategy of
all time. It’s making me pretty nervous just thinking about it. I don’t know who the master minds are behind
this, but I have a feeling they’ll be kind of angry that I am about to spill
the beans. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I’m just going to say it. Chances are you probably already
know it.<o:p></o:p></div>
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<br /></div>
<div class="MsoNormal">
Black Friday is just some hyped up American holiday invented
by the corporations! A Hallmark Holiday,
like Boss’s Day or <a href="http://holidayinsights.com/moreholidays/July/hotdogday.htm">National
Hotdog Day</a>. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
When I think about it, it was probably someone at Macy’s or
the National Retail Federation that came up with this great American tradition.
In the early 1900s, stores offered discounts for holiday shoppers, which led to
the start of the retail profit season. The hugely hyped up American standard
activity with the moniker “Black Friday” alludes to the day retail earns enough
money to bring their businesses out of the red and into the black, the color of
profit. At least, that’s the story I got in my sophomore accounting course. It
made sense, red denotes debit lines, black denotes credits, and at the end of
the day you want your balance sheet to be black. According to <a href="http://www.adweek.com/news/advertising-branding/black-friday-goes-gray-136646">this
story</a>, a police department coined the term because of stampeding and
traffic jams. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I tried to track down the real story after I typed out this
line “Not quite sure how A refers to B with that one, so I’ll stick to the
story I know since it’s much more colorful.” “Maybe there is more,” I thought
as I jumped to the Google machine. But my initial hunch that Black Friday is
nothing more than successful PR positioning was correct. If you take the time
to read the comments on the AdWeek article, which I do, since I’m such a fan of
the blogosphere and crowd knowledge, you will see an informative post from
Bonnie Taylor-Blake correctly articulating the origin of Black Friday. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<i><span style="color: #444444; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 115%;">“None other than Denny Griswold is responsible for the first
sighting we have of "Black Friday" used with reference to the day
after Thanksgiving. In the 18 December 1961 issue of Public Relations
News she mentions Philadelphia police officers,” – Bonnie Taylor-Blake.<o:p></o:p></span></i></div>
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<i><span style="color: #444444; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 115%;"><br /></span></i></div>
<div class="MsoNormal">
As a journalism student, I don’t feel comfortable citing a
comment thread, or Wikipedia, but I’m also a strong believer in oral history
and storytelling, so just trust me on this one. I tried to track down a
“credible” source on this Internet fact, and ended up with some pretty cool
crowd sourced knowledge banks. Keep them around if you’re a nerd like me that
likes to spread some Internet knowledge at Thanksgiving dinner! (Last year, I
explained to my younger cousins how Stan Lee’s characters were Jewish based on
a wiki I read then come April <a href="http://www.timesofisrael.com/a-marvel-in-comics/">this</a> comes out.
Trust the Internet, folks.) <i><span style="color: #444444; font-family: "Arial","sans-serif"; font-size: 10.5pt; line-height: 115%;"><o:p></o:p></span></i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Origins of Black Friday<o:p></o:p></div>
<div class="MsoNormal">
<i><a href="http://www.citelighter.com/business/business/knowledgecards/black-friday" target="_blank">Cite Lighter</a><o:p></o:p></i></div>
<div class="MsoNormal">
<a href="http://www.visualthesaurus.com/cm/wordroutes/the-origins-of-black-friday/"><i>Visual Thesaurus</i></a><i><o:p></o:p></i></div>
<div class="MsoNormal">
<i><a href="http://www.marketplace.org/topics/life/commentary/history-black-friday">American Public Media </a></i><o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-73766187792561994562012-11-16T15:21:00.000-08:002012-11-20T14:28:16.435-08:00An Education Communicator’s Library<br />
<div class="MsoNormal">
Public relations for education can be a challenging line of
work. If you’re good at it, you might find yourself with bylines in the local
news, an abundant endowment fund, or as <a href="http://nextcommunications.blogspot.com/">Richie Escovedo</a> of Mansfield
ISD found out, a swarm of <a href="http://nextcommunications.blogspot.com/2012/06/getting-best-pr-outcome-from-student.html">student
protestors</a>. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background-color: white; background-position: initial initial; background-repeat: initial initial;">Approximately 100 students from Timberview High School held a
demonstration at the Mansfield ISD administration to show their concern over
the decision to transfer a popular coach. </span>Escobedo’s media monitoring
story, which is chronicled on his <a href="http://nextcommunications.blogspot.com/2012/06/getting-best-pr-outcome-from-student.html">blog</a>,
tells of how he successfully managed the media issue. <o:p></o:p></div>
<div class="MsoNormal">
Public relations for education are not much different than
corporate communications. The biggest difference would be the fact that you
communicate about a different, less tangible product: trust. Part of the success plan was to share key
messages about positive community engagement to keep the media and key
constituents aware of policy changes. In education, as well as business,
transparency and honesty are two points that are on the checklist for communications
planners. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If you’re looking to read more about this niche in public
relations practice, I recommend the following books as a good starting point:<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoBibliography">
Carnoy, M. (2004<a href="http://www.amazon.com/Shakespeare-Einstein-Bottom-Line-Marketing/dp/0674016343">). Shakespeare, Einstein, and the Bottom Line:</a> The Marketing of Higher Education by David Kirp. (N.
A.-L. Sutton, Ed.) <i>Comparative Education Review</i> <i>, 48</i> (4),
466-469.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
David Kirp, explores the international
trend of commercializing the university. Kirp explores the methods colleges and
universities are using to operate more like a for-profit business, and how
these methods may propel the missions of the institutions, or in some cases,
how institutions are hindered. <o:p></o:p></div>
<div class="MsoBibliography" style="margin-bottom: 12.0pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; text-indent: -.5in;">
Gibbs, F. M. (2009). <i>Marketing higher
education theory and practice.</i> New York: McGraw Hill.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
The authors include tips on reputation management and
marketing of education. The book has a great idea called The FACTS Method that
can be applied towards any product.</div>
<div class="MsoNormal">
<br />
<div class="MsoNormal" style="margin-left: .25in; text-align: justify;">
</div>
<ul>
<li>Focus on the quality and the
customer.</li>
<li>Ask the customers what they
need and want.</li>
<li>Clarify: your image, identity
and product benefits. Clarity builds customer loyalty.</li>
<li>Tell: tell your customers
about your differences clearly, consistently and frequently. This is the essence
of the project achieved by utilizing a variety of communication channels.</li>
<li>Show: added value. Design
appealing symbols and slogans to give verbal cues of the identity.</li>
</ul>
<o:p></o:p><br />
<div class="MsoNormal" style="margin-left: .25in; text-align: justify;">
<o:p></o:p></div>
<div class="MsoNormal" style="margin-left: .25in; text-align: justify;">
<o:p></o:p></div>
<div class="MsoNormal" style="margin-left: .25in; text-align: justify;">
<o:p></o:p></div>
<div class="MsoNormal" style="margin-left: .25in; text-align: justify;">
<o:p></o:p></div>
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoBibliography" style="margin-bottom: 12.0pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; text-indent: -.5in;">
Salis, B. (2009). <i>Putting the public
back in public relations.</i> Upper Saddle River, New Jersey: Pearson
Education.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
This one is not specifically about education, but it
important in my library because it’s a reminder about the essence of PR: people.
Basically the intention of this book is the transform the public relations
industry back into one about the people in the digital age. The book tries to
emphasize a new set of priorities in PR brought upon by social media. <o:p></o:p></div>
<div class="MsoBibliography" style="margin-bottom: 12.0pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; text-indent: -.5in;">
Twithchell, J. B. (2004). <i>Branded
nation: the marketing of megachurch, college inc., and museumworld.</i> New
York: Simon & Schuster.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
This book brings together three cultural institutions that
have turned to branding to increase their appeal, and then criticizes to no
end. I would not really recommend this book to anyone that takes branding
seriously, it is always nice to read something that disagrees with the norm, in
order to understand different viewpoints and learn from them.<o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
Other sources of vital education and PR trends include: the
<a href="http://chronicle.com/section/Home/5">Chronicle of Higher Education</a> and even some blog entries
like <a href="http://socialmediatoday.com/nowsourcing/834056/which-are-most-social-colleges-infographic?utm_source=dlvr.it&utm_medium=linkedin&goback=.gde_1998044_member_168408450">The Most Social Colleges </a> or twitter streams like Educational Marketing
Group’s <a href="https://twitter.com/EMGonline">https://twitter.com/EMGonline</a>. <o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-68893123054786924702012-11-09T19:30:00.000-08:002012-11-12T08:51:55.613-08:00Ten Tips To Launch Your PR Career<!--[if gte mso 9]><xml>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">A crisp
Dallas morning greeted guests at the Omni Hotel next to the lake for the Public
Relations Society of America Dallas Communication Summit. The scent of Starbuck
coffee and designer perfume filled the air and the sights that met me were
turquoise and jade jewelry, bright pink petticoats and of course, big hair. My
hometown of Big D calls up several archetypes like big jewelry, big hair, big
personalities, and big business. After all, it is home to giants like America’s
football team, and the internationally known cosmetics and entrepreneurship company
</span><a href="http://blog.marykay.com/corporate/default.aspx"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Mary Kay</span></a><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">. </span></div>
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<br /></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">In true
Dallas form, the PRSA had a big morning planned for the guests of summit that
included a keynote from MK’s Director of Corporate Relations, Crayton Webb. Other
members of the makeup power house corporate communications team were also in
attendance including Virginia Hock, Corporate Communications Coordinator.<span style="mso-spacerun: yes;"> </span>Virginia, a graduate of the University of
Arkansas, and I spoke briefly at the conference about breaking into the public
relations industry and transitioning from a different career. She agreed to
speak to me further about her experiences and share her tips on how to succeed
in corporate communications. I planned to ask her ten questions, and soon after
found out the top ten things that every emerging public relations star should
keep in their career “makeup” kit. </span></div>
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<br /></div>
<div align="center" class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">TEN THINGS
YOU NEED TO KNOW TO LAUNCH YOUR PR CAREER</span></b></div>
<div align="center" class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: center;">
<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;">Pick journalism/public
relations</span></b></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Virginia always had a little bit of
that writing bug in her. “I was always really interested in it, always been a
fan of different news anchors and I wanted to write. I was also really engaged
in government and politics.” She made the decision to get a degree in
journalism and political science from the University of Arkansas and graduated
in 2009. She originally started out on the path towards broadcast then realized
she liked more of the behind the scenes writing and the content creation.</span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -.25in;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;">Know Before You Graduate</span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;"></span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Building your career starts before you
get your degree, which is something not too many college students realize.
Virginia says she was lucky to know that the competitive job market required
experience as well. Internships are the key to getting a good entry level
career job. She had a great opportunity to intern for </span><a href="http://www.prwatch.org/news/2010/06/9148/blanche-lincolns-cross-gold-moment"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Senator
Blanche Lincoln</span></a><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> (D-Arkansas 1999-2010) as well as for Mary Kay, which she states
gave her the experience that was necessary to apply for and ultimately land
those entry level public relations jobs. Leaning on experiences, the
relationships built from them and the involvement in student organizations
helped Virginia thrive in the transition from back pack to briefcase. </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in;">
<br /></div>
<div class="MsoListParagraph" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -.25in;">
<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;">If the question is “to
write, or not to write,” the answer is always “Write.”</span></b></div>
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<br /></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Writing is extremely important in
public relations. From writing an email to crafting a press release “knowing
your audience is key,” states Virginia. She advises that students get published
as a writer and constantly work on their craft. Developing this professional
skill will go far in public relations. </span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;">Intern, Intern,
Intern</span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">If there was one single career choice
that led her to where she is now, choosing to intern would be the pivotal
moment for Virginia. To stress the importance of internships, Virginia says
absolutely, interning and building your network are the two practices that any
entry level PR professional needs to be keen on. “My work as an intern at Mary
Kay turned into a full time job!” </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in;">
<br /></div>
<div class="MsoListParagraph" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -.25in;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;">The first challenge in PR is the interview</span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;"></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">The interview process can be daunting.
Tackling tough questions in the interview is often the first challenge for
young communications professionals. Mary Kay asked Virginia to tell them what
she felt the biggest PR challenge was for their company. She answered
truthfully and included solutions. “Mary Kay is not your mother’s make up.”
Having done her research, an element that helped her ace the questioning,
Virginia knew about the company, but most importantly the industry. She
impressed the interviewer by knowing about the company’s global status, the
cosmetics industry, and where PR fit into the mix. As a savvy job searcher, she
knew the application process went farther than an online application. One thing
she stressed was that you have to know your company, know your industry, and
part of being a good public relations specialist is the know how to follow up,
and keep in contact with the people you are applying to work for. </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -.25in;">
<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;">Remember these quick tips for Beginners in the Biz</span></b></div>
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<br /></div>
<ul>
<li><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Student organizations are your place to shine-
</span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Virginia
suggests joining the PRSSA, student chapter of public relations society of
America, as well as any other student organization. Student organizations not
only give you an extra line on your resume, but students have the great
opportunity to head committees on communications, practice grassroots public
relations, or simply learn about planning and working in teams. </span></li>
<li><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Use your resources- </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Using your
resources on campus such as the career center help you stay current on public
relations standards but also offer connections to learn what to expect on your
job interviews. You can find mentors at internships or at professional
development activities that you can use as sounding boards for advice. Stay on
top of the news by following blogs like PR News.<b style="mso-bidi-font-weight: normal;"> </b></span></li>
<li><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";"></span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Find a niche- </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Whether it
is writing or using social media, finding a niche and working it as a strong
suite will get you far. </span></li>
</ul>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;">Never stop learning</span></b></div>
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<br /></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Focusing on professional development
and staying current in news is essential for a communications professional. As
a corporate communications coordinator, Virginia is allotted the time to attend
conferences and participate in webinars through Mary Kay’s media monitoring
service. Professional development comes in all shapes and sizes, from
conferences to local meetings. “You should seek them out anyway,” if your
company does not offer participation in the events. After all, they are a
direct investment into your career. </span></div>
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<br /></div>
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<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;"><span style="mso-list: Ignore;">8.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;">Know what you do</span></b></div>
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<br /></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Corporate communications involves a
lot of media monitoring, internal as well as external communications.
Virginia’s typical daily activities include monitoring media mentions,
compiling news for the PR team, creating press releases for sales force
members, sending memorandums through the intranet, monitoring the media
hotline, involvement in interviews, writing different messages for different
audiences “lots of writing,” and acting on your feet. </span></div>
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<div class="MsoListParagraphCxSpFirst" style="margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo2; text-indent: -.25in;">
<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;"><span style="mso-list: Ignore;">9.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;">Love what you do &</span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;"><span style="mso-list: Ignore;">10.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-transform: uppercase;">Share it with others</span></b></div>
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<br /></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">To wrap up our conversation, I asked
Virginia to share with me one of the projects of which she is most proud. “I
feel lucky to be with such a great company,” beamed Virginia before she told me
not one, but two accounts of her favorite projects. The first included the </span><a href="http://www.marykay.com/en-US/About-Mary-Kay/SocialResponsibility/Pages/pop-up%20overlay%20video/Lobbying-For-Good-Video.aspx"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Lobbying
for Good</span></a><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"> campaign which was launched for Mary Kay’s 50<sup>th</sup>
Anniversary. The campaign instilled the pretty in pink sales force in lobbying
for the prevention and end of domestic violence. The social responsibility
campaign included videos and activities in capital cities of Texas, California,
Tennessee, Oklahoma, Boston, D.C. and Pennsylvania. </span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">The second was a media relations
project with local news station WFAA. Mary Kay has a long tradition of hosting
a seminar for its independent sales associations, which take place every year
from July to August. Seminar events often attract the attention of news media,
like was the case when Gloria Campos, WFAA Dallas news anchor approached Mary
Kay to do two behind the scenes stories. “Inside the Pink Empire,” were two
segments that were featured on the WFAA news. Gloria, a veteran newscaster
braved the cameras without makeup on for the first feature- a bit about the new
makeover app:</span></div>
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<span style="color: black;">The second story gave Dallasites an inside look at the
production plant of the cosmetic giant that promises a low impact on the
environment with its products.</span><span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;"></span></div>
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<span style="color: black; mso-ascii-font-family: Calibri; mso-bidi-font-family: Calibri; mso-hansi-font-family: Calibri;">Virginia’s
involvement included but was not limited to the relationship building and media
training of local sales associates. She’s thankful that she has a team that is
encouraged to be more creative, and create really great feelings with stories
about the company and its league of empowered independent sales consultants. There’s
pride in her voice when she talks about the company, and the campaigns they
produce. Mary Kay is focused on community and corporate responsibility, which
is reflected in their communications and lobbying for change in domestic
violence policies. Virginia’s other passion and major in college was political
science, and she even thought about going to law school. Now, she’s found her
niche as a communicator working for an uplifting organization that is very
involved in political reform. It could be more than a coincidence that Virginia
signs her emails with a graphic that says “I love my Mary Kay.”</span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"></span></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-91552234692518220632012-11-09T15:11:00.000-08:002012-11-09T15:11:27.575-08:00A Profile of a Marketing NerdThere’s a revolution going on everyone. Have you noticed? Marketing people are letting their creativity show. It’s come in different forms such as a quick adaptability of mobile technologies, or vintage band shirts in the workplace. <br />
<br />Recently, the co-founder of Concur, Mike Hilton, made a splash with his keynote address “<a href="http://blog.eloqua.com/the-rise-of-marketing-nerds/" target="_blank">Revenge of the Marketing Nerds</a>” by explaining the fundamental transformation of a business due to <a href="http://www.fastcompany.com/1834171/how-social-discovery-next-big-thing-new-media" target="_blank">social discovery</a>, cloud computing and mobile technology. <br />
<br />“You all need marketing nerds within your organization,” Hilton said. “The creative side of marketing really needs the technical side more than ever.”<br />
<br />There’s no magic formula for this coexisting paradoxical marketing team, but here’s a fun description of today’s marketing nerd. Next time you’re in their natural habitat of a local coffee shop, hackathon or Apple store, you’ll be able to spot one:<br />
<br />
<h3>
THEY WEAR THEIR SUNGLASSES AT NIGHT</h3>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://i.imgur.com/21QTz.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="640" src="http://i.imgur.com/21QTz.jpg" width="88" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">What marketing nerds dream about...</td></tr>
</tbody></table>
Yes, the <a href="http://youtu.be/X2LTL8KgKv8" target="_blank">80s club classic</a> is back. The marketing nerd also knows adding a classic pair of <a href="http://www.ray-ban.com/usa/products/optical" target="_blank">Raybans</a> to your wardrobe is no longer passé. They blogged about iOS and still add vintage layers to their photos with Instagram because <a href="http://www.theatlantic.com/video/archive/2012/11/vhs-and-vinyl-why-people-love-retro-media/264916/" target="_blank">people love retro</a>. Social knowledge is a KPI for the marketing nerd. Bonus: they know their acronyms. <br />
<br />
<h3>
THEY LOVE MATH</h3>
Data drives decisions, and the new marketing nerd knows that. Search marketing is highlighted among the top skills on their resumes. Marketing nerds love <a href="http://www.fastcodesign.com/1665705/the-22-best-infographics-we-found-in-2011#1" target="_blank">infographics</a> because they’re backed by data, yet use targeted design communications to create a coherent data solution. <br />
<br />
<h3>
THEY’LL FIX YOUR SOFTWARE PROBLEM FASTER THAN THE IT GUY</h3>
Your typical marketing nerd is a bit more social yet still understands the proliferation of computing in business functions. As customers shifts towards a more self-educated buying process, marketing nerds are savvy enough to jump into a tech problem and are readily available. Since they’re on marketing software more than the IT team in most companies, chances are they’ve had a hand in development and are trained on troubleshooting solutions. And if they write about marketing and communications, your marketing nerd is more likely to have words like “SEO,” “Instagram,” and “infographic” in your MS Word dictionary before your IT team gets the job ticket. <br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-31212793699836326272012-11-02T15:53:00.000-07:002012-11-02T15:53:04.679-07:00Want More Followers? Share Some Pics<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: .5in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">This week
I spent some time thinking of ways to incorporate Pinterest into a promotional
plan for a conference. A new study shows that </span><a href="http://therealtimereport.com/2012/10/23/70-of-users-visit-pinterest-for-inspiration-on-what-to-buy/" target="_blank"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">70% of Pinterest users</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> for buying inspiration and I want to see how clear of a
connection can be made to planning conference travel and attendance. So I
started pinning with good intentions. Then, as 73% of users do, I found the
site entertaining and a half hour or so had passed by before I realized my
search for infographics had turned into how to rearrange my home office.
Addicting, isn’t it?</span></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-a_i8r0tzq40/UJRNUhZG0xI/AAAAAAAAAJg/TctJzCaCUT8/s1600/red+stapler.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="151" src="http://1.bp.blogspot.com/-a_i8r0tzq40/UJRNUhZG0xI/AAAAAAAAAJg/TctJzCaCUT8/s200/red+stapler.jpg" width="200" /></a></div>
<div class="MsoNormal" style="line-height: normal; text-indent: 0.5in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">On a
slightly tangential note, I realized I probably spend 15 hours out of the day
in an office setting, at work then at home to work on school work. It is
important to be comfortable and inspired by your surroundings when you’re in a
space for so long. For some reason, I have always been inspired by random
office supplies and just random things on my desk. My time at Main Event
Entertainment saw a few sets of finger bowling games and fun pens. At UNT I’ve
become an office nomad with no permanent location for more than ten months
throughout a span of five years but always make an effort to make the temporary
spaces a creative zone. Sticky notes- check. Notebooks- check. Hot Wheels
monster truck collection- CHECK. </span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: .5in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; text-indent: 0.5in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">I was
really excited when I saw that one of my favorite brands and online communities
</span><a href="http://www.apartmenttherapy.com/using-your-home-to-reach-your-dreams-179584"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Apartment Therapy</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">
wrote an article about how your workspace can help you accomplish your goals. This
comes back to the use of visuals and social communities in marketing, I
promise. The premise in the article is to visualize your goals and objectives.
This literal pursuit of visual cues leads to motivation. Don’t believe me? Take
a look at what Pinterest has done for </span><a href="http://techli.com/curalate-promote"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Carnival
Cruise Lines</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">- they’ve quadrupled followers in
less than two weeks and turned those followers into vacation planners, voyeurs
of voyage, or simply put: sales. </span></div>
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<br /></div>
<div class="MsoNormal" style="line-height: normal; text-indent: 0.5in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">How they
succeeded goes back to the use of visualization in marketing. For me, it’s
motivation through bright colors, sketching, and fun activities to break away
from paperwork and keeps creativity flowing. For more and more consumers, we
are finding that social communities are </span><a href="http://www.fastcompany.com/3000794/rise-visual-social-media"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">run by pictures</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">.
Forty four percent of respondents to a </span><a href="http://www.slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck" target="_blank"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">2012 study by ROI Research</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"> said they were more likely to engage with brands if they
post pictures than any other media. “Snap,” is my reaction to both reading the
news, and my advice on how to grow your followers.<span style="mso-spacerun: yes;"> </span></span></div>
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<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://i.huffpost.com/gen/845239/thumbs/r-OBAMA-CALLING-large570.jpg?4" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="165" src="http://i.huffpost.com/gen/845239/thumbs/r-OBAMA-CALLING-large570.jpg?4" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;">Even the White House is into it: AP Photographer Pablo Martinez Monsivais’
work goes </span><a href="http://www.huffingtonpost.com/2012/11/02/obama-is-calling-hes-totally-into-you_n_2066522.html"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;">viral</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;">.</span></td></tr>
</tbody></table>
<div class="MsoNormal" style="line-height: normal; text-indent: 0.5in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><span> </span></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: .5in;">
<a href="http://blog.evernote.com/wp-content/uploads/2012/08/moleskine_full.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="115" src="http://blog.evernote.com/wp-content/uploads/2012/08/moleskine_full.png" width="200" /></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">I did a
little more research and found Moleskine on </span><a href="http://blog.evernote.com/2012/08/24/the-new-evernote-smart-notebook-by-moleskine/"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Evernote</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">.
Moleskine, the notebook people! The scribble source for many creative people:
there’s an app for that now. I cannot decide which is most creative, the app
that uses the cult of the notebook for their product development, or the
bounded paper sellers that uses Apple’s iOS to create more cult members of
their paper product. Moleskine has harnessed the power of visual media to
create one of the world's most active, prolific, and </span><a href="http://mymoleskine.moleskine.com/community/" target="_blank"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">creative online communities</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">. They focus on user generated content to create their
visual community, so I’m going to go ahead and give the win to them. </span></div>
<div class="MsoNormal" style="line-height: normal; text-indent: 0.5in;">
<a href="http://static.someecards.com/someecards/usercards/206719e4253b03fdf22f583100df6da87b.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="140" src="http://static.someecards.com/someecards/usercards/206719e4253b03fdf22f583100df6da87b.png" width="200" /></a><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> </span></div>
<div class="MsoNormal" style="line-height: normal; text-indent: 0.5in;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Here’s </span><a href="http://pinterest.com/moleskineworld/"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Moleskine
on Pinterest</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">, which is a perfect segue into more
time devoted to pinning. I’ll just tell myself I’m driving my productivity by
visualizing it. </span></div>
<div class="MsoNormal" style="line-height: normal; text-indent: 0.5in;">
<br /></div>
<div class="MsoNormal" style="line-height: normal; text-indent: 0.5in;">
<br /></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-23656305396009033372012-11-02T14:47:00.000-07:002012-11-02T14:49:09.318-07:00Pitching an Info Sci DegreeWhen I read the book <a href="http://www.amazon.com/New-Information-Professional-Careers-Digital/dp/1555706983" target="_blank">The New Information Professional </a>it really demystified the idea of what the information field was all about. As part of my job, I often have to articulate that it's not all about librarians and try to communicate the marketability of an information degree. I even think of journalists as information professionals and most definitely my work in web content creation "counts" as being an info scientist. Here's an interactive infographic I wrote, sketched and our wonderful <a href="http://www.flickr.com/photos/oded_ezer/5400147273/" target="_blank">designer</a> created to give you an idea of the different fields that can be categorized as information careers. <br />
<br />
<br />
<div class="prezi-player">
<style media="screen" type="text/css">.prezi-player { width: 350px; } .prezi-player-links { text-align: center; }</style><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" height="250" id="prezi_nctqcvm53orj" name="prezi_nctqcvm53orj" width="550"><param name="movie" value="http://prezi.com/bin/preziloader.swf"/><param name="allowfullscreen" value="true"/><param name="allowFullScreenInteractive" value="true"/><param name="allowscriptaccess" value="always"/><param name="wmode" value="direct"/><param name="bgcolor" value="#ffffff"/><param name="flashvars" value="prezi_id=nctqcvm53orj&lock_to_path=0&color=ffffff&autoplay=no&autohide_ctrls=0"/><embed id="preziEmbed_nctqcvm53orj" name="preziEmbed_nctqcvm53orj" src="http://prezi.com/bin/preziloader.swf" type="application/x-shockwave-flash" allowfullscreen="true" allowFullScreenInteractive="true" allowscriptaccess="always" width="550" height="400" bgcolor="#ffffff" flashvars="prezi_id=nctqcvm53orj&lock_to_path=0&color=ffffff&autoplay=no&autohide_ctrls=0"></embed></object><br />
<div class="prezi-player-links">
<a href="http://prezi.com/nctqcvm53orj/interconnections/" title="Interconnections">Interconnections</a> on <a href="http://prezi.com/">Prezi</a></div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-35678022479493927212012-10-26T21:41:00.000-07:002012-10-26T21:41:42.370-07:00Age, Ethics and the Job Search<br />
<div class="MsoNormal">
The PRSA expects its members to adhere to the <a href="http://www.prsa.org/AboutPRSA/Ethics/CodeEnglish/index.html">core values</a>
of the public relations profession. Rightfully so, for advocacy, honesty,
expertise, independence, loyalty and fairness are all things a profession
should hold as fundamental tenants to guide behavior and practice. However
provision in conduct can vary through professionals, especially now that the
average professional works with <a href="http://www.forbes.com/sites/rawnshah/2011/04/20/working-with-five-generations-in-the-workplace/">five
generations</a> in the workplace. <o:p></o:p></div>
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At the <a href="http://www.prsadallas.org/">PRSA Dallas</a>
Communications Summit today, <a href="http://www.wpntonline.com/ourteam/alisonfreeman.aspx">Alison Freeman</a>
of WPNT & Associates noticed all generations in the session room. The topic
was communication crisis plans in the digital age, and she was quick to point
out that generations communicate differently. While this was a tangential
comment to the conversation at hand- she did tie it back in by advising that in
crisis communication, the younger members in the group had to “put on their big
kid pants,” and get rid of the aging vocabulary to be taken seriously and
present their message calmly and authoritatively in a crisis. <o:p></o:p></div>
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<br /></div>
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<i>Like, um, so like,
what does that have to do with ethics and junk? Well like, my teach totes
mentioned people, like ask for your Facebook passwords in interviews. That’s so
not cool. <o:p></o:p></i></div>
<div class="MsoNormal">
<i><br /></i></div>
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In non-Beiber speak, what Alison’s mention prompted me to
think about was the ethics of employers when asking for Facebook passwords
during background checks. Clearly, Alison was giving well received and much
appreciated advice on the importance of professionalism in the workplace. But
it got me thinking about the Facebook problem seen at an increasing rate that
affects several young professionals. <a href="https://www.facebook.com/note.php?note_id=326598317390057">Here</a> is
Facebook’s official policy on password sharing.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
What is alarming about the request from employers to review
Facebook profiles has little to do with a need to hide weekend activities and
countless cat photographs and a lot to do with your right to privacy. While the
right to privacy on the public internet (or Internet for all the generations
reading) is still a topic of debate, one thing that is very real is the
protection of employees by the government acts such as the Age Discrimination
in Employment Act, the American Disabilities Act and other litigation from the <a href="http://www.eeoc.gov/">Equal Employment Opportunity Commission</a>. <o:p></o:p></div>
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<br /></div>
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How this is a violation of these acts is not a discussion point
I have seen in this debate for privacy on the internet. Most employers, perhaps
engaging in the “shoulder surfing” as online activity has become to be known,
think this is a harmless way of asking to get to know a candidate more in order
to make a more sound decision. An employer certainly wants to make sure their
decision is grounded and the candidate fits in with the culture and is an
upstanding professional worthy of representing the company. This argument
should be countered with the competition that multiple generations in the
workforce has created. In recent years, the trend in the economy has shown that
people stay in the workforce longer and younger generations jump jobs at a
faster turnover rate than older generations. According to this <a href="http://jobs.lovetoknow.com/Older_Workers_vs._Younger_Workers">HR
consultant</a>- AARP has made advances in research: older people work harder
and better. There are many <a href="http://www.pwc.com/gx/en/managing-tomorrows-people/future-of-work/key-findings.jhtml">myths</a>
that are being propelled even further of younger generations that seem to be
founded by information found on social media profiles. <o:p></o:p></div>
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Without bringing the
underlying issue of ageism in the workplace into account, there is still a
level of legal protection of privacy to which professionals are entitled. From
signing into a personal profile such as Facebook, even by browsing a person’s
friends list, some topics that are unethical and unenforceable by law such as
asking age or marital status become readily apparent. One should be aware of
these rights and also, be prepared if any feelings of coercion in a background
check. The Ladder.com has an excellent article on what to say if you do not
feel comfortable sharing passwords found <a href="http://www.theladders.com/career-advice/what-to-do-if-company-asks-for-facebook-password-in-job-interview">here</a>.
<o:p></o:p></div>
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<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-eA0Aa4TQ6EY/UItlq9X4ZDI/AAAAAAAAAJM/w2gDvODQTqI/s1600/128662386617133034.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="http://3.bp.blogspot.com/-eA0Aa4TQ6EY/UItlq9X4ZDI/AAAAAAAAAJM/w2gDvODQTqI/s400/128662386617133034.jpg" width="343" /></a></div>
<div class="MsoNormal">
<i>This blog post is
meant to spark an interest in rights as a job seeker, and a very real issue
with managing generations in the workplace. I try to keep my personal life
separate from my professional life, but anyone that meets me knows that I am an
open book. If you want more access to my Facebook account, you just might see
too many cat jokes and memes to take me seriously. <o:p></o:p></i></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-79189345230202205802012-10-19T19:12:00.001-07:002012-10-19T19:12:43.722-07:00What Do You Meme?This week’s <a href="http://www.searchenginejournal.com/socialchat-discusses-social-media-and-the-presidential-debates/50304/">#socialchat</a>
topic was the use of social media during the presidential debates. Both
candidates to be featured in this week’s debate have spent some time creating
online content to be circulated and used by followers, reporters, bloggers, and
anyone else who wants to engage with politics. The White House itself has
embraced social media and has invested in more social engagement during this
election year, releasing memes and content via Twitter and Tumblr. It is
certainly entertaining to see photos of the Commander in Chief sporting “momma
jeans,” Romney look-a-likes carrying binders, and et cetera. But is the content
being created necessarily relevant to the political debates, or does it change
anyone’s opinion on the topics?<br />
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
My opinion on Monday night during the chat event was that
yes, they’re funny, but not necessarily appropriate for serious opinions.
According to Michelle Stinson Ross, the host, there was certainly an air of
doubt that memes and content of that sort on Tumblr would lead to a more
serious connection. It seems that the public following the political campaign
online certainly likes to<a href="http://www.prdaily.com/Main/Articles/8_viral_memes_from_the_2012_election_12944.aspx">
laugh</a> along, but on Election Day, “honey badger don’t care.” <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So why are people focused on online
content, come to be known as <a href="http://www.prmarketing.com/blog/whats-the-deal-with-memes/">memes</a>?
The truth is similar to anything that takes a company’s message viral, the
images become famous virtually overnight, and seem to fizzle out almost as
quickly. But, this cultural element in the digital age does ensure one thing in
public relations, you will get noticed. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Companies such as Old Spice are getting it right with their
content. The “<a href="http://knowyourmeme.com/memes/events/isaiah-mustafa-old-spice">Old Spice
Guy</a>” continues to capture consumers online and on TV with his over the top
masculinity, and virility increases sales for the company. They captured the
audience’s sense of humor to make content that is relevant and will keep those
engaging. If used correctly, memes can create a <a href="http://www.socialmediadelivered.com/2012/09/12/using-memes-to-launch-a-social-media-campaign-with-personality/">following</a>
but also drive mentions and social clout, maybe even press mentions. <o:p></o:p></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
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</div>
<span style="color: blue; font-family: Georgia, Times New Roman, serif;"><a href="http://www.adlibbing.org/2012/07/16/you-can-haz-meme/">MemeQuotient</a>
: A scientific formula to calculate the
success of your content, divided by the number of cats, multiplied by the LOLs…</span><br />
<div style="text-align: left;">
<span style="color: blue; font-family: Georgia, Times New Roman, serif;">• Random</span></div>
<div style="text-align: left;">
<span style="color: blue; font-family: Georgia, Times New Roman, serif;">• immediately recognizable</span></div>
<div style="text-align: left;">
<span style="color: blue; font-family: Georgia, Times New Roman, serif;">• Stupidly funny</span></div>
<br />
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<o:p></o:p></div>
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<o:p></o:p></div>
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<o:p></o:p></div>
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<p class=MsoNormal>
<a
href="http://www.adlibbing.org/2012/07/16/you-can-haz-meme/">MemeQuotient</a>
:<span style='mso-spacerun:yes'> </span>A scientific formula to calculate
the success of your content, divided by the number of cats, multiplied by
the LOLs…</p>
<p class=MsoNormal>
• Random </p>
<p class=MsoNormal>
• immediately recognizable</p>
<p class=MsoNormal>
• Stupidly funny<i><span style='font-size:14.0pt;
line-height:115%;font-family:"Cambria","serif";mso-ascii-theme-font:major-latin;
mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:major-fareast;
mso-hansi-theme-font:major-latin;mso-bidi-font-family:"Times New Roman";
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<a href="http://4.bp.blogspot.com/-KcOyk1bQcEU/UIIIUqGjvII/AAAAAAAAAI4/UAoINMWOFhU/s1600/coicat.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://4.bp.blogspot.com/-KcOyk1bQcEU/UIIIUqGjvII/AAAAAAAAAI4/UAoINMWOFhU/s200/coicat.jpg" width="200" /></a>The power behind
these cultural phenomena however, is to increase the amount of interactivity
between your followers and your company. Recently, I have been experimenting
with messaging for a Facebook campaign. What I found out was that things happen
randomly, in the true essence of memes. I created buttons for an event on
campus that was focused on Geek culture. Students could pick from bow ties,
robots, or silly cats and wear the button around to promote the “Geek Week”
events at UNT. You might be thinking “Cats? How will we promote with cats?”
Realize one thing about our student body, they live online, where cats come
from (<a href="http://mashable.com/2012/07/02/best-cat-memes-ever/">Best Cat
Memes</a>) One of our students did us the ultimate favor and posted this photo
on her Instagram page. Ten minutes later, I had a phone call asking about the
event, over forty new Facebook likes, and a cheezburger (I bought one; it was
lunch time). What is great about memes and the digital culture of today is that
any small insignificant thing that you put out there has the potential to go
viral. We wanted a cute button for students to be proud of, and what turned out
was a small glimpse of what memes do today. As a PR professional however, you
must be aware to not force interactivity, just let it happen. Tough to do, but
that is the power of memes- the randomness and humor may or may not work. So
let your audience know you’re listening, and you can laugh with them. Have fun
with memes this week!<o:p></o:p></div>
<br />
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-16680756142888696002012-10-12T21:47:00.001-07:002012-11-09T00:42:26.933-08:00Why I Chose PR<br />
<div class="MsoNormal">
Being a typical Type-A personality, when I chose to go back
to school I created a spreadsheet with all the graduate schools that I was
interested in and three majors: marketing, strategic communications,
interdisciplinary studies. I projected graduation dates and weekly schedules. I
created pro and con columns for each track. I was honestly excited about
everything that integrated marketing professionals had to offer. I just didn’t
know what major to pick.<o:p></o:p></div>
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I finally chose strategic communications after impressive
discussions with faculty advisors, and two courses under my belt as an
undecided major. Every time I am in a strategic communications class I am
reminded of why I made the choice. Whether it’s a guest lecturer or a
tangential conversation over the newest social media platform, ideas <a href="http://journalism.unt.edu/graduate/masters-program">here</a> are shine
like a beacon for a fulfilling career. <o:p></o:p></div>
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This week’s guest speaker, <a href="http://twitter.com/BillKula">Bill Kula</a>, APR and Director of Media
Relations at Verizon provided a lot of food for thought related to career
choices as well as media planning. I would like to think he is a great example
of a UNT <a href="http://news.unt.edu/news-releases/unt-unveils-bold-strategic-plan-and-new-look">green
light</a> presenter. Bill spoke to our class this week about planning for media
campaigns and why he chose his career path. He mentioned that from all the
career placement tests he took, counseling or a helping profession always
seemed to be the path. My ears perked up, and I sat at the edge of my seat the
rest of the night. <o:p></o:p></div>
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Since I scored similarly on career assessment tests, I reflected
a lot on his insights on a communicator’s roll in the business process. What I
took away from the lecture was that strategic communicators may be “closet
journalists” but at the end of the day, we are counselors first. Much like a
good counselor can teach effective communication skills through behavioral
modification, a PR professional communicates effectively through strategic
activities. This means listening, and knowing where and when you can act to
change a problem for a client. I was reminded of all the times I had heard
professors say “people will turn to you. You’ll end up giving them solutions to
problems that they haven’t yet identified for themselves.”<o:p></o:p></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-Wtod283C5KU/UHjx5hxgVJI/AAAAAAAAAIc/cnzfxd7tn_I/s1600/strengths.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="98" src="http://3.bp.blogspot.com/-Wtod283C5KU/UHjx5hxgVJI/AAAAAAAAAIc/cnzfxd7tn_I/s400/strengths.jpg" width="400" /></a></div>
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The perks of a Type-A personality include prioritizing
organization, which fit the traits of a communicator. Bill presented media
plans so detailed that they were really inspiring. There was a place for
everything and for everything a place. <a href="http://www.adweek.com/news-gallery/advertising-branding/media-plan-year-142082#1">Media
plans </a>help you achieve goals, with each element and hopeful outcome
accounted for. For that kind of insight and projection, you really need to know
your client and most importantly, your consumers. A listener’s ear, an unbiased
opinion, and the ability to establish good relationships: all characteristics
of an effective communicator. <o:p></o:p></div>
<br />
<br />Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-3452109802421362920.post-84623065769568176552012-10-05T17:56:00.002-07:002012-11-09T15:23:41.267-08:00Digital Communications for Personal PR<br />
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This week, I was fortunate enough to meet with a great group
of young women who are working towards engineering degrees. They are the UNT
chapter of the <a href="https://sites.google.com/site/untswe/">Society for
Women Engineers</a>. They are a great group that has come together for an
excellent series of workshops entitled “One Busy Girl.” These workshops teach
networking, resume writing, interview skills, fitness, self-defense,
professionalism, and anything a busy professional needs to know! </div>
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<o:p></o:p></div>
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My colleague Staci approached me earlier in the semester and
asked if I would help her plan one of the workshops. “Sure.” I said, “But what
does a journalism/computer education major have to offer a bunch of brilliant
engineering women?” Then I thought about how hard it was to get a professional
photograph taken for my <a href="http://www.linkedin.com/in/elviraaguilar">LinkedIn</a>
profile. I ended up learning about <a href="http://abeautifulmess.typepad.com/my_weblog/2011/08/5-tips-for-better-self-portraits.html">self-portraits</a>
instead of hiring someone. I grabbed my DSLR and signed up for co-hosting:
“First Impressions: Make Up For the Workplace.”
<o:p></o:p></div>
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All students need to know how to market themselves as
professionals in the workplace. <a href="http://www.snapappointments.com/listing/1rq">Staci</a> is a pro,
successfully completing her coursework in information science while running a
beauty consulting business, a full house complete with every extracurricular
activity known to man, a volunteer career, all while looking polished and
pristine. <o:p></o:p></div>
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My eagerness to be involved on campus resulted in a digital
communication campaign. <o:p></o:p></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-6DbKOWOn7KE/UG-An0aFOXI/AAAAAAAAAII/KCRpEQxwqPM/s1600/staci.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="143" src="http://2.bp.blogspot.com/-6DbKOWOn7KE/UG-An0aFOXI/AAAAAAAAAII/KCRpEQxwqPM/s200/staci.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">LinkedIn Profile Photo Shoot</td></tr>
</tbody></table>
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<ul>
<li>Budget: $0.</li>
<li>Channels: Pinterest, Facebook, and email.</li>
<li>Goal: Provide newly
made-over young professionals with LinkedIn headshots.</li>
<li>Success metrics: </li>
<ul>
<li>at least 25% of active members on
campus in attendance.</li>
<li>at least 50% of members following
Pinterest board.</li>
</ul>
<li>Post-mortem project evaluation: whether or not the students
found the tips useful.</li>
</ul>
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I created a <a href="http://pinterest.com/certifiedelvis/for-the-office/">pin board</a> where
I bookmarked articles about the best way to introduce yourself, appropriate
workplace attire, and fast hairstyle tutorials. My Facebook page became a
billboard for the event; tagging the organizers, sharing the event, and posting
fun tips on the importance of a neat appearance in the workplace. <o:p></o:p></div>
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I addressed about 16 young women, (less than 25% of the
membership, but I will let the engineers stick to the math) most of who are new
to the job search, on why having an appropriate photo on LinkedIn even
mattered. It’s the same <a href="http://www.careerrocketeer.com/2012/04/your-linkedin-photo-hot-or-not.html?utm_source=twitterfeed&utm_medium=twitter&goback=%2Egde_838087_member_110156404" target="_blank">reason</a> that dressing nicely for an interview matters: recruiters are trying to decide if you're a presentable candidate.</div>
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<o:p></o:p></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-jcQ9hiq0vWQ/UG-AOY7efXI/AAAAAAAAAIA/pChXnrZFUNk/s1600/girls+at+SWE.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="228" src="http://4.bp.blogspot.com/-jcQ9hiq0vWQ/UG-AOY7efXI/AAAAAAAAAIA/pChXnrZFUNk/s320/girls+at+SWE.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">SWE members pick out work appropriate makeup</td></tr>
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I had so much fun communicating the event that I hope to do
so much more on campus. My next student seminar will be for the <a href="http://www.ci.unt.edu/main/news/newspage.php?nid=380">Research Friday</a>
events out at UNT’s Discovery Park, November 2<sup>nd</sup>. I plan to address
how to use social media to share research news and create funding opportunities. </div>
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<o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-45706322172393839862012-10-03T11:55:00.002-07:002012-10-03T11:55:45.918-07:00Future of Journalism <div>
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<a href="http://issuu.com/elviraaguilar/docs/maybornproject?mode=window&backgroundColor=%23222222" target="_blank">Open publication</a> -<br />
<br />
<br />
This week, Mayborn students surveyed working professionals about the future of journalism. Great minds with great backgrounds chimed in on the profession and the changes that are yet to come. <br />
<br />
Conversations flowed freely and what we learned is that journalism is the ultimate change game. Things have been changing for years, and there's no changing that now. </div>
</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-71599197287504352302012-09-28T16:03:00.002-07:002012-10-01T13:30:41.468-07:00Steve Lee and the Thoughtful Practice of SoMe<!--[if !mso]>
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<a href="https://twitter.com/ChiefPathfinder">Steve Lee</a>,
APR and Chief Pathfinder for Quicksilver Interactive Group, spoke to the
strategic communications course at the <a href="http://journalism.unt.edu/">Mayborn</a>
this week. As a digital communications expert in the Dallas area, Lee had a
gold mind of knowledge and examples of successful social media campaigns. Especially
fascinating was the work he’s done for the <a href="http://americanairlinescenter.com/">AA Center</a> and the local Ronald
McDonald House. </div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://social-media-training.org.uk/wp-content/uploads/2012/04/Techie-buddha.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://social-media-training.org.uk/wp-content/uploads/2012/04/Techie-buddha.png" width="181" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Buddha on Facebook? (<a href="http://www.social-media-training.org.uk/2012/04/how-the-buddha-would-facebook/" target="_blank">Source</a>)</span></td></tr>
</tbody></table>
Having a small, very
centralized graduate seminar type class (seven students + one professor =
educational nirvana) allowed me to ask Lee specific questions and receive
valuable feedback.<span style="mso-spacerun: yes;"> </span>I went with a simple,
loaded question:<br />
<br /></div>
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<i>How do I get better at SoMe? In my current job, I manage
social platforms and direct messaging, along with run events, and engage in
donor relations, and photograph, and etc. All of this is tied together but I
find myself asking how can I improve my writing, improve my engagement, and
improve my knowledge of the platforms? </i></div>
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<br /></div>
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I, of course, did not say this as eloquently as spending a
few minutes at the keyboard allows. I was met with the response: “It seems like
you might not have time to think.” Lee’s advice was to focus on one platform at
a time, and separate strategy from technical skill.</div>
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<br /></div>
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Lee’s advice, along with all of the information on social
media strategy offered in class, gave me a lot to think about. I set out to
meditate on the topic. <span style="mso-spacerun: yes;"> </span>I kept in mind
that social media planning isn’t much different that communication planning. As
I wrote <a href="http://elviraaguilar.blogspot.com/2012/09/if-i-tweet-it-they-will-come.html">last
week</a>, when planning for social media communications, business goals have to
be kept in mind. I kept in mind that I was probably overthinking the matter,
and needed to breathe a little.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Then, I had social media sense of enlightenment. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
How do I SoMe better?<span style="mso-spacerun: yes;">
</span>I have to SoMe <i>thoughtfully</i>!</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I jotted down a few notes on how to do that and set out to
plan my activities for the next week while observing the lesson I learned. <span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: center;">
<b>Thoughtful Practice of SoMe</b></div>
<div class="MsoNormal">
<i>Be Aware. </i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in;">
Jumping on the latest platform is
not a good use of time if you do not fully understand it or it will not help
your business and communications objectives. If you have nothing to share on
Pinterest, don’t just pin for pinning’s sake.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in;">
Keep up with the industry by
reading. <a href="http://mashable.com/">Mashable</a>, <a href="http://gigaom.com/">Gigaom</a>, and <a href="http://socialmediatoday.com/">Social
Media Today</a> are some of my tech favorites. It also helps to read for fun,
so go ahead and escape with the new issue of <i style="mso-bidi-font-style: normal;">The Atlantic</i>.</div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<br /></div>
<div class="MsoNormal">
<i>Be compassionate. </i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in;">
An app doesn’t entitle you to
forget you’re speaking to people. Identify your audience and give them a
personality. <span style="mso-spacerun: yes;"> </span>Write online as you are
speaking to people. </div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<br /></div>
<div class="MsoNormal">
<i>Be beautiful. </i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in;">
Every tweet or post is an
opportunity to engage in the practice of concise writing. Say what you mean.
Say it nicely. </div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<br /></div>
<div class="MsoNormal">
<i>Be authentic. </i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in;">
Keep your brand identity in
check.<span style="mso-spacerun: yes;"> </span>Keep your listeners in mind and
respond with your attention and consistency. </div>
<div class="MsoNormal" style="margin-left: 0.5in;">
<br /></div>
<div class="MsoNormal">
<i>Have Fun. </i></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="mso-tab-count: 1;"> </span>It is,
after all, social media.</div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-18432205239930744872012-09-21T21:57:00.001-07:002012-11-09T15:29:32.372-08:00 If I Tweet It, They Will Come<br />
<br />
<div class="MsoNormal">
In today’s market, many businesses are ready to jump on the social
media wagon without asking questions. “Social media” has become this century’s
“guerrilla marketing”: the words occupy a line on a communications plan without
many people being informed on what exactly that entails. The buzz around the
words have created a sense of comfort in strategy. “If we have social media,
they will come,” seems to be the new age motto.</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
<o:p></o:p></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.smartinsights.com/wp-content/uploads/2012/02/2.-Management-of-social-media1-600x497.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="265" src="http://www.smartinsights.com/wp-content/uploads/2012/02/2.-Management-of-social-media1-600x497.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Essential Ingredients of A Social Media Plan on Smartinsights.com</td></tr>
</tbody></table>
<div class="MsoNormal">
But what is it that they are coming to? Before a company
sets out to play the social media game, the need must be there. A simple scan
of “how to write a social media plan” <a href="http://socialmediatoday.com/node/679466">articles</a> online will uncover
the number one need: is it in your mission? As a company, must you communicate with your
customers online using social media platforms? Will there be someone there to
listen? To communicate back?<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Not all companies need to be on social media platforms,
especially if the customers are not there. For many, new platforms such as
Facebook simply add on to the already strong presence on the web. For some, it
is the only footprint they have on the web. Both sets of companies can
successfully profit from customer relationships if they are fulfilling their missions
as set up in their business planning. Social media should be thought of as a
delivery tool for the true business plan. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I am not talking myself out of a social media writing
career, but simply reassuring those that do not see a fit between their organization
and social platforms. I am reminded of
some organizations I have worked with in the past, who were insistent on having
an online presence. One was an organization was a domestic violence support
group that particularly wanted its members to be kept anonymous, and were
prevented from discussing in detail their meeting times or advice. At the time,
Facebook only had groups, which meant that any member of the group was
mentioned in the followers were linked to the organization. Most of the members
also had trouble accessing the internet, which made organizers weary of them
when they went incommunicado. Clearly,
it was not within their line of mission to create an open Facebook group
listing events and meetings. The solution proposed was to keep news posts and
events calendars on the group’s website, for the purpose of community outreach
and donors. Communications with members was to be kept private. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For others, being kept out of the social media loop is marketing
suicide. With any communication plan, businesses must keep in mind some primary
objectives. When trying to determine your role in the social media game, the
questions that need to be asked first include:</div>
<div class="MsoNormal">
</div>
<ul>
<li><span style="font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">What is our objective in communicating with our
constituents?</span></li>
<li><span style="font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">How can we reach them?</span></li>
<li><span style="font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">Do we have the staff resources to maintain
profiles and current content?</span></li>
<li><span style="font-size: 7pt; text-indent: -0.25in;"> </span><span style="text-indent: -0.25in;">After evaluation, did we reach the people we
wanted to reach?</span></li>
</ul>
<br />
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Maintaining this questioning and adjusting accordingly,
whether you use social media or not, will create a successful communications
plan. <o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-72620631326890746532012-09-07T20:39:00.001-07:002012-10-01T13:34:26.483-07:00What the Movie "Clueless" Taught Me About Planning<br />
<div class="MsoNormal">
It might be farfetched to think you can learn a thing or two
from a high school drama, but when I think of strategic public relations
tactics such as event planning, Clueless’ Cher Horowitz immediately jumps into
my mind. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In the movie, Cher delivers an incredible speech paralleling
the need to plan to include refuges in the nation and planning a birthday
dinner. The speech earns her a passing grade in a debate course. Let’s evaluate
her plan to deal with crisis:<o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
<a href="http://4.bp.blogspot.com/-FY52ka82rn4/UEq-GcpMrMI/AAAAAAAAAHs/PCyxrJSxOW0/s1600/clueless.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="133" src="http://4.bp.blogspot.com/-FY52ka82rn4/UEq-GcpMrMI/AAAAAAAAAHs/PCyxrJSxOW0/s200/clueless.jpg" width="200" /></a></div>
<div class="MsoNormal" style="margin-left: .5in;">
“Some people came that, like, did
not R.S.V.P. I was like, totally buggin’. I had to haul to kitchen,
redistribute the food, and squish in extra place settings. At the end of the
day, it was like, the more the merrier.”<o:p></o:p><br />
<br />
<br /></div>
<div class="MsoNormal" style="margin-left: .5in;">
<br /></div>
<div class="MsoNormal">
What this scene has taught me in my career as an event planner,
and ultimately resource manager, is how to think quickly on your feet. Cher’s
event was a success because of contingency planning. In public relations, the
idea of contingency is necessary to plan for crisis, mismanagement, and any
sort of business problem. We would all like to live in Cher’s world, where
things are perfect and everyone R.S.V.P.’s but in actuality, things happen and
you have to roll with the punches. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As a PR professional, you can chose to accept this reality
and plan ahead for all strategic initiatives. As wonderful and organized as
your plans may be, it is always best to plan for emergency. Having a
contingency plan allows the quick assembly of a business solution which leads
to quick recovery from previous oversight. Large events are sometimes more difficult to
plan for with a variety of things to go wrong, but most PR professionals have
the type of personality to allow them to think quickly. However, quick recovery
still comes from planning. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In keeping with the celebrity theme, one of the greatest
saves in event programming that I have witnessed came from a cloud computing
conference I attended a few years ago. The program called for former President Bill
Clinton to address conference goers in the evening during a San Franciscan winter.
The alternate guest booked for the event
was a pop star who had been attending the entire conference, and had planned to
speak the next day. Promotional video had been showing all week to promote the
singer’s presentation on how his production company uses cloud services. As guaranteed,
weather in San Francisco prevented Mr. Clinton from appearing on time. The
coordinators quickly shot to a video presentation of the pop star, waiting in
the wings, and introduced him. He delivered a well prepared speech about cloud
computing and impacting your business process efficiently. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
To conference goers,
the impromptu speech was a bonus, and ended in a well-received concert. Whether
a previously defined contingency plan or an effective reaction, the event went
on without hiccup and kept the constituents of the conference happy. <o:p></o:p></div>
Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-3452109802421362920.post-24838954090087658262012-08-31T14:57:00.001-07:002012-10-01T13:31:33.628-07:00So, You're a Grad Student? <!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal" style="text-indent: .5in;">
Can I RT you? Are you linked? Do
you have a hang out? If you do not know which social media networks I am
referring to and are actively searching for a job in public relations or
communications, you will have some trouble.<span style="mso-spacerun: yes;">
</span>In this industry, the power of a brand depends on reputation. Reputation
depends on the promise your brand delivers, and reminding people with
consistent activity. There is little difference between Widget A and Widget B, so
one of the widgets must win people over by showing that they are consistent and
willing to go the extra mile. </div>
<div class="MsoNormal" style="text-indent: .5in;">
The same is true for people. In
this competitive job market, it is no longer enough to simply have a resume and
a degree from an accredited institution. You must be able to set yourself apart
from the other MBAs or Master of Journalism students to get ahead in the hiring
game. Our parents had to pound the pavement; now we have to create it out of
thin air on a little thing called new media.<span style="mso-spacerun: yes;">
</span>Young professionals are expected to maintain a company brand, portray a
certain profile of corporate identity, and use new technologies to do so. It
can certainly be concluded that these professionals should be able to do the
same type of work in regards to their own personal brand.<span style="mso-spacerun: yes;"> </span></div>
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New media allows for a worldwide
network rich with career possibilities for the graduate student who knows how
to cast that net. If you are struggling to start your own online presence, take
into account something that is taught in most strategic communication or
planning courses: do your research. Follow journalists or PR professionals that
motivate you to further your career. Notice the theme of their posts. Notice
their activities online and their networks. If they promote their own work with
posts online and you can quickly find out more about them with a simple search,
they’ve done their job well. </div>
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Next, draft a plan for your brand.
You do not have to start with a fancy web site, or profiles on all social
networking sites. Start with the one you’re most comfortable using, and with
the widest network of your contacts and build from there. The important thing
is that you are involved in your reputation online by owning your name and
work, and that you are showing potential employers of what you are
capable.<span style="mso-spacerun: yes;"> </span><br />
<br />
<div style="text-align: right;">
<i>A post for Jour 5350 twitter #untj5350 </i></div>
</div>
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