A Profile of a Marketing Nerd

There’s a revolution going on everyone. Have you noticed? Marketing people are letting their creativity show. It’s come in different forms such as a quick adaptability of mobile technologies, or vintage band shirts in the workplace.

Recently, the co-founder of Concur, Mike Hilton, made a splash with his keynote address “Revenge of the Marketing Nerds” by explaining the fundamental transformation of a business due to social discovery, cloud computing and mobile technology.

“You all need marketing nerds within your organization,” Hilton said. “The creative side of marketing really needs the technical side more than ever.”

There’s no magic formula for this coexisting paradoxical marketing team, but here’s a fun description of today’s marketing nerd. Next time you’re in their natural habitat of a local coffee shop, hackathon or Apple store, you’ll be able to spot one:

THEY WEAR THEIR SUNGLASSES AT NIGHT

What marketing nerds dream about...
Yes, the 80s club classic is back. The marketing nerd also knows adding a classic pair of Raybans to your wardrobe is no longer passé. They blogged about iOS and still add vintage layers to their photos with Instagram because people love retro. Social knowledge is a KPI for the marketing nerd. Bonus: they know their acronyms.

THEY LOVE MATH

Data drives decisions, and the new marketing nerd knows that. Search marketing is highlighted among the top skills on their resumes. Marketing nerds love infographics because they’re backed by data, yet use targeted design communications to create a coherent data solution.

THEY’LL FIX YOUR SOFTWARE PROBLEM FASTER THAN THE IT GUY

Your typical marketing nerd is a bit more social yet still understands the proliferation of computing in business functions. As customers shifts towards a more self-educated buying process, marketing nerds are savvy enough to jump into a tech problem and are readily available. Since they’re on marketing software more than the IT team in most companies, chances are they’ve had a hand in development and are trained on troubleshooting solutions. And if they write about marketing and communications, your marketing nerd is more likely to have words like “SEO,” “Instagram,” and “infographic” in your MS Word dictionary before your IT team gets the job ticket.

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