Recently, the co-founder of Concur, Mike Hilton, made a splash with his keynote address “Revenge of the Marketing Nerds” by explaining the fundamental transformation of a business due to social discovery, cloud computing and mobile technology.
“You all need marketing nerds within your organization,” Hilton said. “The creative side of marketing really needs the technical side more than ever.”
There’s no magic formula for this coexisting paradoxical marketing team, but here’s a fun description of today’s marketing nerd. Next time you’re in their natural habitat of a local coffee shop, hackathon or Apple store, you’ll be able to spot one:
THEY WEAR THEIR SUNGLASSES AT NIGHT
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